Our Story

AMANDA REED

Owner, Operating Director, Sneaker Head, Bookkeeper, Accountant, Contract Writer, Ringleader, Momager, Hype Girl, Gucci Gang Member, and the list goes on and on.

A Central Arkansas native and Northwest Arkansas resident for the last two decades, Amanda Reed is known for her strong background in design and a love for creative organizing (just don’t ask about her closet, work bag, or desk…let’s just say, organized chaos) Amanda began in 2011 as an Event Planner, and within just a few months, a plan to start her own planning firm and Amanda Reed Weddings and Events, was born. She has both a degree in interior design and years of experience in the field, two elements that contribute to successfully executing a detail-oriented event. Amanda uses a creative approach to designing and planning any event, noting “The unexpected touches and surprises at every turn truly make the event memorable for everyone involved!”

Amanda and her family make their home in the crossroads of Northwest Arkansas – Springdale, where she “football moms” and “dance moms” with the best of them. In her spare time (ha), she enjoys anything 30A, a long list of kids’ activities and sporting events, shopping for anything and everything designer, traveling (usually for work), and anything with an ocean breeze.

We feel so lucky to have such a fearless, down to earth, and innovative leader that loves and leads us all so well. “Reed” juggles so much and still manages to keep everyone’s head above water. Her personality is magnetic and everything she touches turns to gold (or “Amanda Reed Pink” for that matter) 🫶

Follow Amanda on Instagram! amandareedweddings

MADI SHELL

Meet Madi! Also known as Amanda’s other half or “chaos controller,” Madi is the Brand Manager for ARW. She is our incredibly patient and eager office boss and oversees a little bit of everything in the company. Anything from coming up with all our wedding graphics to somehow always “knowing a guy” when we need last-minute orders placed. She organizes all the chaos that naturally follows the team around and is always there to read our minds and jump in headfirst, no matter what. Madi handles the office behind the scenes as well as keeping Amanda organized and standing. She is one of our best designers and occasionally jumps in to handle private event planning (when she has time😉). She’s also not afraid to call us on our own BS, which we often need, and we appreciate the humility. 

We love Madi, and ARW would be in shambles without her keeping us all in line! 🫶

KOLBY BOWMAN

Meet Kolby Bowman—a proud Arkansan with a heart full of Southern charm and a knack for making magic happen! As an MBA student at the University of Arkansas (graduating this May!), Kolby is all about mixing hustle with heart. His love for creating unforgettable moments shines through his role as a Wedding + Event Planner with Amanda Reed Weddings.

Since 2023, Kolby’s been turning “I do” dreams into stunning realities. What started as a fun way to work with the sweetest brides and flex his entrepreneurial muscles has turned into a full-blown career he absolutely lives for. Kolby doesn’t just plan weddings—he curates vibes, designs elegance, and sprinkles a little extra glam/fun wherever he goes.

When he’s not busy being the life of the party (or your wedding), Kolby loves hyping up the fabulous ladies of ARW, supporting his dream team of vendors-turned-friends across the country, and living his so-called “lavish lifestyle.” Ready for Kolby to design and deliver the wedding of your dreams? Let’s make magic happen! XO

Follow Kolby on Instagram! kolby.amandareedweddings.com

TERRI COURT

Let us be the first to introduce THE Terri Court! Also affectionately referred to as Ms T, Big T, Lil T, just plain “T,” even Judy (IYKYK), she came to us from her lifelong home of Texarkana, Texas. We joke (but it’s true🤫) that she can always find a Texarkana connection with anyone she meets!

Terri has a background in all things event related: design, decorating, catering and management.  Her years of experience in all of these areas come together to create exceptionally managed and beautifully designed weddings and events.

T’s hobbies include wedding planning, spending time with her family, wedding planning, hanging out with her T-town besties, wedding planning, reading, wedding planning, decorating, wedding planning, eating Chicken Salad Chick with her work besties, wedding planning….You get the idea!

Terri is completely dedicated to this team and her clients, often referring to her work as her “dream job.”

Follow Terri on Instagram! terri.amandareedweddings

TAYLOR HIGHT

You already know and love her but we’ll introduce her once again. Insta, meet Taylor Hight. Our perfectly petite, logistically savvy, and at times, questionably calm amidst chaos Event Planner + Designer (you can count on every single one of these features to be perfectly displayed on any given wedding day). This season marks Taylor’s seventh year with the ARW team and while we can’t believe it’s been that long, we can’t remember what we did without her.

Elle Woods is her role model, Audrey Hepburn’s iconic tea length wedding dress is her favorite, and she’s still waiting for someone to get her J.Lo’s wedding planner emergency kit. Taylor is our snack queen + we can always count on her to have a problem solving snack in her Mary Poppins bag… Rain on your wedding day? Taylor has already come up with and executed the perfect and most logical rain plan all while making sure your tummy is happy.

She’s a sucker for Sour Patch Kids and her favorite moment on a wedding day is fluffing the dress before her client walks down the aisle. When she’s not wedding planning, you can find Taylor enjoying live music or hanging out with her husband, Will, and her daughter, Ellie. 🤍

We feel so lucky to have Taylor and she is the perfect addition to this team!

Follow Taylor on Instagram! taylor.amandareedweddings

KENZIE JOHNSON

Meet Kenzie – former elementary teacher and cheerleading coach turned wedding planner. She has immersed herself into planning, making it her full time gig, and is loving every minute of it. 

In complete adoration of everything with ruffles, bows, and pink (of course), she’s ready to be your personal hype girl and cheer you on along the way. 

When she isn’t checking things off her planning to-do list she’s probably traveling, wandering around a cute flea market, or spending time on the lake with her son Milo and husband Maddy. 

Follow Kenzie on Instagram kenzie.amandareedweddings and let’s get started on planning your dream wedding, xoxo!

JADE TURNER

Meet Jade Turner! Or “Jader-tater” as we often refer to her around the office! She’s been working with the ARW team as a Planner and Designer for quite some time now and has absolutely killed every second of it! She says that this team has made her fall more in love with everything planning + design and also, unfortunately, Dr. Pepper (IYKYK).

When she’s not daydreaming of weddings, you can find her with a cup of coffee or a fishing pole in hand. As the certified office country girl, she’s great at keeping everyone up to date about the upcoming country music concerts, farm trends, and southern sayings (fun game: count how many times Jade says “y’all” during a planning meeting 😉)!

She loves and dedicates herself to this team and her clients so well! We love you, Jader + can’t wait to continue to watch you grow through this next season! 🫶

Follow Jade on Instagram! jade.amandareedweddings

BRIDGET WILSON

Meet Bridget Wilson, a dedicated math teacher passionate about creating memorable occasions for her clients. She excels at crafting personalized, unforgettable celebrations that reflect each couple’s unique love story.

When she is not teaching or wedding planning, she enjoys spending time with her family, planning her next vacation, and binge-watching a TV show she has seen a million times already.

She is ready to become your new bestie and help you plan out your special soirée!

Follow Bridget on Instagram! bridget.amandareedweddings